Have you ever wondered how gyms earn money when you use your Multisport Card? While fitness enthusiasts enjoy the freedom to visit multiple gyms, pools, and wellness centers with a single card, the financial side of the program isn’t always clear. In this article, we’ll explore how gyms make money from the Multisport system, the benefits and challenges it presents, and whether it’s a good deal for them.
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What is the Multisport Card?
The Multisport Card is a widely popular employee benefit in Poland and other parts of Europe. For a modest monthly fee—usually covered by the employer—employees gain access to a variety of fitness facilities, including gyms, yoga studios, pools, and wellness centers. The program allows users to enjoy flexibility, visiting different fitness locations without the hassle of separate memberships.
Why Do Gyms Join the Multisport Program?
Participating in the Multisport network can be an appealing choice for gyms, especially in competitive markets. Gyms gain exposure by being listed on the Multisport directory, which helps attract new customers. While they don’t earn as much from Multisport users as they would from regular members, the increased foot traffic can be beneficial in keeping the gym busy and maintaining visibility.
How Do Gyms Earn from the Multisport Card?
For every visit made by a Multisport user, the gym receives a small payment from Benefit Systems, the company that runs the program. The payment per visit is generally much lower than what the gym would earn from a regular drop-in session. Typically, gyms make between 5 to 10 PLN per visit.
To give an example, if a gym gets 1,000 visits per month from Multisport users and earns an average of 7 PLN per visit, they will make 7,000 PLN in total revenue from those visits. However, after deducting operational costs like rent, utilities, and staff wages, the profit margin can be quite slim.
The Challenges of Participating in the Multisport Program
Despite the benefits of increased foot traffic, gyms face a few challenges when it comes to Multisport visits:
Increased Operational Costs: More visitors mean higher costs for utilities, cleaning, and maintenance. These expenses can quickly diminish the earnings from Multisport users.
Wear and Tear on Equipment: Frequent use of gym equipment can lead to quicker wear and tear, resulting in higher repair and replacement costs.
Overcrowding: During peak hours, gyms may become overcrowded with Multisport users. This can affect the experience for both Multisport visitors and paying members, potentially reducing customer satisfaction.
Are There Alternatives to the Multisport Program?
Some gyms choose to opt out of the Multisport program and focus on creating their own membership plans or offering specialized services. These gyms may focus on higher-end offerings, such as personal training or exclusive wellness programs, which can attract full-paying customers. Additionally, some gyms have implemented their own loyalty programs to incentivize long-term memberships.
Is the Multisport Program Worth It for Gyms?
The decision to participate in the Multisport program depends on each gym’s goals and business model. While it offers exposure and an influx of visitors, the revenue from Multisport visits is generally low compared to regular memberships. For gyms that can handle the operational strain and find ways to upsell other services, it can be a valuable addition. However, for others, the lower profit margins may not justify the added costs.
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Conclusion
While the Multisport Card program offers users great benefits, it presents certain challenges for gym owners. Although gyms can gain visibility and increase foot traffic, the income generated from Multisport visits is typically much lower than that of regular paying members. By balancing the benefits with the costs, and exploring creative ways to monetize their services, gyms can determine whether the Multisport program is a good fit for their business.